What if maple syrup was never meant to stay stuck in the breakfast aisle? For Anderson’s, we reimagined it as something far beyond pancakes. This rebrand reframes syrup as a modern indulgence—designed for slow pours, craft cocktails, and late night decadence. Every element pushes it out of the morning routine and into a richer, more elevated place in food culture.

The work spanned brand repositioning, logo design, packaging architecture, and material exploration. The new logotype borrows the weight and confidence of vintage wood type, locked in a vertical form that feels bold and contemporary. Its rigid block structure hints at heritage, while a diagonal cut signals a deliberate break from tradition. The color palette moves away from rustic browns and reds into deep blues and soft golds, evoking twilight forests and premium refinement. Maple wood caps and angular bottle edges complete the story, turning a pantry staple into a collectible object.

Anderson’s is no longer just sweet. It is bold, elegant, and made for the after hours.