What if maple syrup wasn’t just for pancakes? We helped Anderson’s break out of the breakfast aisle and into the bar cart. This rebrand repositions the product as a modern indulgence—worthy of slow pours, craft cocktails, and late-night decadence. Every design decision reframes syrup not as a morning condiment, but as a rich, elevated ingredient for a new generation of food culture.

Our work included full brand repositioning, logo redesign, packaging architecture, and material exploration. The updated logotype draws from vintage wood type but lives confidently in a contemporary vertical lockup—enclosed in a rigid block that nods to tradition while a diagonal slice suggests a break from it. The palette shifts away from rustic clichés and into deep, velvety blues and golds—echoing a nighttime forest and signaling premium quality. Maple wood caps and angular bottle edges finish the transformation: from shelf staple to statement piece.

Anderson’s is no longer just sweet—it’s bold, elegant, and ready for the after-hours scene.