About


What's Up and Hello.
What's Up and Hello.
We’re Regan and Nic, two designers who met at school, got obsessed with making stuff, and never really stopped.
Now we run SUCKS, a Los Angeles-based branding and packaging design studio built for startups, risk takers, and founders that pray to stand out.
We don’t do corporate gloss or fake strategy decks. We work with mainly CPG founders across wellness, food, and lifestyle, helping them launch brands that look high-end but feel human. Every identity we build is carefully considered and crafted, and made to turn heads in retail and online.
Yeah, we cannot say that we’re some sort of global brand consultancy that only takes $30k+ projects. But we’d rather tell you the truth: we help early-stage founders build something that feels real. Because in a world obsessed with visuals, you just don't want to feel like the sh*t.
So what do you say? It SUCKS not to look like a rockstar brand, right?

What's Up and Hello.
We’re Regan and Nic, two designers who met at school, got obsessed with making stuff, and never really stopped.
Now we run SUCKS, a Los Angeles-based branding and packaging design studio built for startups, risk takers, and founders that pray to stand out.
We don’t do corporate gloss or fake strategy decks. We work with mainly CPG founders across wellness, food, and lifestyle, helping them launch brands that look high-end but feel human. Every identity we build is carefully considered and crafted, and made to turn heads in retail and online.
Yeah, we cannot say that we’re some sort of global brand consultancy that only takes $30k+ projects. But we’d rather tell you the truth: we help early-stage founders build something that feels real. Because in a world obsessed with visuals, you just don't want to feel like the sh*t.
So what do you say? It SUCKS not to look like a rockstar brand, right?