Siji Jiu Flower Wine

This flower wine collection reintroduces the ancient Chinese art of floral winemaking through a modern, globally conscious lens. Inspired by centuries of tradition—where petals were infused with wood, spice, and meaning—we crafted a seasonal wine series that allows customers to not only smell the blossoms, but taste and feel their symbolic beauty.

Each bottle represents one of the four seasons, brewed with season-specific florals: peach blossom, rose, osmanthus, and chrysanthemum. The goal was not just to preserve tradition, but to translate it—offering blessings, warmth, and cultural memory through an elegant, contemporary design system.

We combined hand-painted Chinese calligraphy with a clean, sans-serif Latin typeface to create a logo that bridges Eastern elegance and Western minimalism—ready for an international audience. Color palettes were drawn from the emotional tone of each season, while chromatic label effects and double-sided printing techniques add a dreamlike translucency—allowing flower illustrations to float through the wine itself as it moves.

This is more than packaging. It’s a poetic medium—conveying health, harmony, and heritage in every detail.

Client:

Siji Jiu

Date:

2024

Role:

Branding

Branding

Packaging

Packaging

Graphics

Graphics

This flower wine collection reintroduces the ancient Chinese art of floral winemaking through a modern, globally conscious lens. Inspired by centuries of tradition—where petals were infused with wood, spice, and meaning—we crafted a seasonal wine series that allows customers to not only smell the blossoms, but taste and feel their symbolic beauty.

Each bottle represents one of the four seasons, brewed with season-specific florals: peach blossom, rose, osmanthus, and chrysanthemum. The goal was not just to preserve tradition, but to translate it—offering blessings, warmth, and cultural memory through an elegant, contemporary design system.

We combined hand-painted Chinese calligraphy with a clean, sans-serif Latin typeface to create a logo that bridges Eastern elegance and Western minimalism—ready for an international audience. Color palettes were drawn from the emotional tone of each season, while chromatic label effects and double-sided printing techniques add a dreamlike translucency—allowing flower illustrations to float through the wine itself as it moves.

This is more than packaging. It’s a poetic medium—conveying health, harmony, and heritage in every detail.

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