BRAND
HiBi Concept Rebrand
ABOUT
This rebrand for HIBI refines the brand into something calm, tactile, and deeply sensory. The new identity focuses on the quiet luxury of scent, how it fills space without demanding attention.
WORK
YEAR
2025
Quiet Tranquility of Aroma Therapy
Every design choice, from the soft matte textures to the precise typography, mirrors that stillness. The packaging system embraces simplicity and modularity, allowing each product to feel like part of a larger ritual. It’s a study in restraint, elegant, minimal, and emotionally grounding.
