BRAND
Aeira
ABOUT
Aeira is a brand built on "subtractive" wellness. The human body should only be consuming the highest quality of food. Any excess amount is wasted and could do the opposite of beneficial.
WORK
Matthew Fung, Co-Founder
"SUCKS captured the essence of Aeira. They brought Aeira from an idea to actual products that our customers enjoy daily."
YEAR
2025
Wellness in Subtraction
The design takes inspiration from subtraction art, like paper cutting, where taking something away creates something new. That idea shaped both the illustration and the brand system, turning simplicity into emotion. We developed Aeira from story to packaging, building a brand that makes fasting feel like a mindful daily ritual.
