BRAND
Dr. Teal's Concept Rebrand
ABOUT
Dr. Teal’s is more than a bath and body brand. It is an entry point into self care that feels ritualistic, yet its existing packaging diluted that promise. We reimagined the brand from the inside out.
WORK
YEAR
2024
Simple Rituals
The new visual language speaks in whispers, using embossed waves, pill shaped modules, and muted gradients to create a sense of quiet balance. The story is a sensory reset. Modern wellness is not loud and it is not greenwashed. It is intentional. We stripped away the clinical clutter and replaced it with tactile serenity. There are no spa clichés and no overpromises, only calm distilled into form.
To bring this world to life, we used custom photography and physical mockups. What you see is not a render but the tangible presence of a ritual, reimagined and made real.
