SiJiJiu

SiJiJiu

BRAND

SiJiJiu

ABOUT

SiJiJiu, meaning “Four Seasons Wine,” captures the rhythm of nature through a poetic fusion of design and craft. Each bottle represents a season, Spring, Summer, Autumn, and Winter.

WORK

Branding - Packaging

Branding - Packaging

Eleana Wu, Founder

"SUCKS turned my idea of a brand into a reality. It was so easy working with them."

YEAR

2025

SiJiJiu season wine bottles outdoors with seasonal color labels.
SiJiJiu season wine bottles outdoors with seasonal color labels.
Moooon Milk Bottle
Moooon Milk Bottle

"Seasonal" Wine

Brewed with blossoms that bloom in their respective time of year. The visual identity celebrates balance and impermanence with soft gradients and hand-tied tags that feel personal and timeless. More than just baijiu, SiJiJiu is a reflection on cycles, memory, and the quiet beauty of passing moments, a drink to savor as the seasons change.

Moooon Milk Street Ad
Moooon Milk Street Ad
Moooon Sticker on laptop
Moooon Sticker on laptop
Moooon Keychain
Moooon Keychain

Aeira

Aeira

Branding and packaging design work

A selection of brand identity, packaging, and campaign projects built for CPG founders and startups across wellness, food, and lifestyle. Each project blends strategy and minimal aesthetics to help products stand out in retail and online.